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Keywords: Handwritten notes
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2466–2500.
Published: 29 September 2025
... for handwritten notes compared to printed or any other form used by the online retailer. The understanding of authenticity, specifically in the branding context originated when Beverland (2005) in the context of luxury wines, defined brand authenticity as, ‘‘a story that balances industrial (production...
