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Keywords: Hard & soft discount stores
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 641–656.
Published: 08 April 2014
... the economic climate, a driver that is widely discussed in the business press with substantial implications for grocery channel management. Economic conditions Time series Business cycle Discount stores Hard & soft discount stores In the fast moving consumer goods (FMCG) sector, discount...
