Keywords: Health
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Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (11-12): 2054–2079.
Published: 14 November 2017
...Lena Cavusoglu; Melike Demirbag-Kaplan Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings...
Journal Articles
European Journal of Marketing (2015) 49 (11-12): 1902–1922.
Published: 09 November 2015
... it, this paper outlines four analytical areas to continue the discussion of how consumption is disciplined and its conceptualisation in marketing and health-related research: “the Individual”, “the Other”, “the Market” and “the Object”. Practical implications – The results signal to policymakers...
Journal Articles
European Journal of Marketing (1994) 28 (12): 5–18.
Published: 01 December 1994
... 8.5kg lighter than they would be if they had the same body‐shape as models of the early 1960s. To achieve the currently fashionable body‐shape, a young woman of average height would weigh approximately 42kg, which is far below the recommended level for good health. Visually, the changes in body‐shape...
Journal Articles
European Journal of Marketing (1991) 25 (6): 24–36.
Published: 01 June 1991
...Barbara Baudot The advertising of processed foods and beverages, pharmaceuticals,tobacco and alcoholic beverages is highly controversial. Contentions stem from allegations of negative impact on health, personal values and economic decisions, particularly in developing countries. Perpetuating...
Journal Articles

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