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Keywords: Health
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2532–2543.
Published: 24 September 2018
...Elizabeth S. Moore Purpose The purpose of this article is to examine the roles family members play in shaping young children’s food preferences and habits, as well as the extent to which these effects endure into adulthood. Design/methodology/approach Drawing on research in public health...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 2054–2079.
Published: 14 November 2017
...Lena Cavusoglu; Melike Demirbag-Kaplan Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1902–1922.
Published: 09 November 2015
... it, this paper outlines four analytical areas to continue the discussion of how consumption is disciplined and its conceptualisation in marketing and health-related research: “the Individual”, “the Other”, “the Market” and “the Object”. Practical implications – The results signal to policymakers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (12): 5–18.
Published: 01 December 1994
... 8.5kg lighter than they would be if they had the same body‐shape as models of the early 1960s. To achieve the currently fashionable body‐shape, a young woman of average height would weigh approximately 42kg, which is far below the recommended level for good health. Visually, the changes in body‐shape...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (6): 24–36.
Published: 01 June 1991
...Barbara Baudot The advertising of processed foods and beverages, pharmaceuticals,tobacco and alcoholic beverages is highly controversial. Contentions stem from allegations of negative impact on health, personal values and economic decisions, particularly in developing countries. Perpetuating...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (2): 22–34.
Published: 01 February 1986
..., regional and global markets but acknowledges that there are gaps. Concludes that competition is keen but strong market opportunities remain for procedures around the globe in upcoming years. © MCB UP Limited 1986 Competition Environment Health Pollution World markets 22 Global Competition...
