... different health-care customer value cocreation practice styles based on the combinations of value cocreation activities they undertake and empirically examine how customers adopting different styles differ in terms of well-being and satisfaction. Design/methodology/approach The study was conducted...

...Sidney Anderson; Steven W. Rayburn; Jeremy J. Sierra Purpose The purpose of this paper is to discuss how, using a futures studies perspective, marketing is uniquely positioned to address future challenges facing health-care service systems. Design/methodology/approach The futures studies...

... Licensed re-use rights only Consumer behaviour Health care Empowerment Exploitation Co-production Unlike the more top-down approach of disciplinary power, which is aimed at shaping the actions of individuals through the imposition of orders, rules and norms, government works from the bottom...

... Limited 2015 Health care Retailers Regression analysis Pharmaceuticals Davies (1972) identifies three types of influence of a retail outlet location. He distinguishes arterial accessibility, general accessibility and special accessibility of a retail location. Arterial...

... to processes related to the development of customer skills and knowledge (Ward, 1974). Health care customers play an essential role in the service production process by providing the necessary inputs (e.g. information provision, clinical attendance). The service outcome is thus dependent on the extent to which...

... structural, social, and financial bonding activities influence nurses' job satisfaction and retention. Design/methodology/approach Following a review of the literature, the model was tested via a survey of 200 nurses from three US health care institutions. Findings The study resulted in key findings...

...; it is an age where for many the consumption function has long since taken over from the production function at the heart of the economy (Morgan, 1992). Yet within the NHS it remains an era of rationing. Health‐care costs are subject to a much higher rate of inflation than the rest of the economy, due...

... to organizations operating in post‐industrial service economies. Drawing on data from a broader research project into marketing activity in the acute health care sector in the United Kingdom, the paper examines the organizational solutions adopted by self‐governing hospitals in managing the marketing function...

...Joby John Examines the “dramaturgical” view of the service encounter to understand the service consumption experience. Illustrates this by demonstrating how the drama metaphor is applicable and useful in understanding perceived quality in health care services. Presents a strategic model...

... Charities Consumer attitudes Differentiation Health care Marketing strategy Positioning United Kingdom Traditionally, charities run as voluntary organizations were seen to survive and carry out their roles by the grace of altruistic donations and general goodwill. Today, environmental...