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Keywords: Health industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–26.
Published: 22 August 2025
... behavior and navigate the complex and evolving health industry. Design/methodology/approach The empirical approach revolves around a sequential mixed-methods approach with 15 semistructured interviews with social media users followed by a time-lagged survey of 331 followers of an Instagram account...
