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Keywords: Health messages
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3197–3226.
Published: 05 October 2022
... abstract mindsets boost self-relevance goals. Design/methodology/approach In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit. Findings Results demonstrate that concrete (vs abstract) mindsets increase...
