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Keywords: Health perceptions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 685–707.
Published: 30 April 2019
... healthfulness. The results suggest dieters apply flavor halos as they engage in motivated reasoning to license their indulgent desires. Health perceptions Diet Dieter Food flavors Dieters are highly involved and emotionally conflicted when presented with an opportunity to eat an unhealthy food...
