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Keywords: Health star ratings
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2735–2768.
Published: 12 July 2021
...) – health star rating (HSR), in improving the healthiness of consumer choices. Design/methodology/approach Three (lab, online and eye-tracking) experiments investigate the effects of negatively correlated nutrients and the mitigating role of an overall SNSS for consumers’ food choices. A final panel...
