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Keywords: Healthy choices
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Journal Articles
Encouraging healthier choices in supermarkets: a co-design approach
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2439–2463.
Published: 25 January 2021
...Svetlana Bogomolova; Julia Carins; Timo Dietrich; Timofei Bogomolov; James Dollman Purpose This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices...
