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Keywords: Healthy diet
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2862–2891.
Published: 08 November 2022
... and identifying the target consumers’ cognitive styles. Originality/value Based on embodied cognition theory, this study reveals the influence and internal mechanism of the interaction effect between occasion-setting cues and individual cognitive style on eating desire. Healthy diet Obesity Field...
