...Ana Paula Kieling; Ricardo Boeing Purpose Researchers have been exploring the consequences of the hedonic adaptation process at length. This phenomenon is characterized by the reduction of pleasure with consumption experiences over time. Meanwhile, co-creation initiatives seem to be gaining...

... a novel perspective on the influence of upgrades on consumer behavior by introducing an attention-based account of hedonic adaptation and the consequent upgrade phenomenon, contrasting with previous research that relied on justifiability or contrast effects. 19 04 2023 20 02 2024 15 07...