.... For hedonic products, consumers prefer coupon frames at the start and discount frames at the end. For utilitarian products, the pattern reverses. Research limitations/implications This research highlights the significant role of temporal landmarks in shaping consumer preferences for price reduction...

...Sangkil Moon; Yoonseo Park; Yong Seog Kim Purpose – The aim of this research is to theorize and demonstrate that analyzing consumers’ text product reviews using text mining can enhance the explanatory power of a product sales model, particularly for hedonic products, which tend to generate...