Keywords: Hermeneutic analysis
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Journal Articles
European Journal of Marketing (2018) 52 (3-4): 550–574.
Published: 31 January 2018
... consumption Deradicalization Hermeneutic analysis Hypergood Hermeneutic © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only A second source of uneasiness is the social context. Sustainable consumers use words such as “tension”, “dishearten” and “pressure...

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