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Keywords: Heterotopia
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Journal Articles
Heterotopian selfies: how social media destabilizes brand assemblages
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1789–1813.
Published: 12 September 2016
... Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Branding Heterotopia Brand assemblage Champagne Selfie Visual content analysis Despite being labelled a “tragic waste of engagement” by celebrity Benedict Cumberbatch, over 93 million selfies[ 1 ] are taken...
