... participants, limiting external validity. Practical implications Managers can more effectively target maximizers with promotional formats that decrease [increase] the salience of the price reduction [economic savings]. Social implications Maximizers made aware of their tendency to heuristically...

... This work offers three major original and valuable contributions. It explains the effects of AFIs on calorie estimation and consumer healthiness perceptions in a context not studied before, namely, packaged food products. Next, it advances the literature on consumer judgment error and heuristics concerning...

...Alan M Collins; James Martin Cronin; Steve Burt; Richard J. George Purpose – This paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982), it proposes...