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Keywords: Hierarchical mixed-effect models
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2146–2172.
Published: 05 June 2019
... International marketing Cultural values Auxiliary channels Hierarchical mixed-effect models Movies Sequential distribution is the process by which products are made more accessible to consumers via their releases in different markets and channels sequentially (Lehmann and Weinberg, 2000). Overseas...
