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Keywords: High‐involvement non‐frequent purchases
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Journal Articles
Direct versus indirect channels: Differentiated loss aversion in a high‐involvement, non‐frequently purchased hedonic product
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Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 260–278.
Published: 08 February 2013
...Juan L. Nicolau Purpose This article aims to investigate whether intermediaries reduce loss aversion in the context of a high‐involvement non‐frequently purchased hedonic product (tourism packages). Design/methodology/approach The study incorporates the reference‐dependent model...
