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Keywords: Home appliances
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 521–542.
Published: 11 May 2026
...Jungsun Cho; Eunha Han; Gerri Spassova Purpose Artificial intelligence ( AI ) is increasingly integrated into home appliances. While some companies choose to prominently highlight its presence by embedding “AI” in product names (e.g. LG’s AI DD Washing Machine, Samsung’s AI EcoBubble), others...
Includes: Supplementary data
