... Minority groups Homosexuality Favoritism Racial relations Do consumers perceive retail employees differently depending on the employee’s ethnicity? What about the employee’s sexual orientation? While prejudice against minority groups continues to be an issue, it is undeniable that society has...

...Nina Åkestam; Sara Rosengren; Micael Dahlen Purpose This paper aims to investigate whether portrayals of homosexuality in advertising can generate social effects in terms of consumer-perceived social connectedness and empathy. Design/methodology/approach In three experimental studies...