... the sponsor's product. The moderating role of team identification on the relationship between these two team attributes and intention to purchase is also to be studied. Design/methodology/approach An experiment was conducted in Hong Kong. A series of hypotheses relating to team performance, presence...

...Michael Trimarchi; Peter W. Liesch; Rick Tamaschke Purpose The purpose of this paper is to study compatibility variations in buyer‐seller relationships between Mainland Chinese firms and Hong Kong Chinese buyer firms that act as intermediaries to markets in the West. Design/methodology/approach...

...Michael Trimarchi; Peter W. Liesch Purpose The paper aims to analyse the nature of business communication and its influence on relationships development between Hong Kong Chinese intermediaries sourcing from Mainland Chinese sellers involved in manufacturing for sale to Western buyer firms...

.... Once the dimensions of CRM were identified, data from study 1 (n=150 business executives attending a part‐time MBA program) were used to select items based on factor analysis. Then, confirmatory factor analyses was used on data obtained from a mail survey of Hong Kong financial firms in study...

..., and perceived prestige of affinity organisation, on the card usage behaviours of customers. Survey data were obtained from 162 students who were holders of a university affinity credit card in Hong Kong. Findings Findings indicated two routes of influence that affect the intention and behaviours of affinity...

... were collected through a survey of firms in both mainland China and Hong Kong. These two economies were selected because they have similarities in cultural dimensions on the one hand, and differences in economic dimensions on the other. While the results suggest that the proposed conceptual model does...

...Lai K. Chan; Yer V. Hui; Hing P. Lo; Siu K. Tse; Geoffrey K.F. Tso; Ming L. Wu This paper reports the development of the Hong Kong consumer satisfaction index (HKCSI) – a new type of consumer‐oriented economic performance indicator representing the quality of products (commodities and services...

... consumers, but has directed little or no effort towards investigating such attitudes in foreign‐market settings with the intent to assist the entrepreneur in understanding differences across cultures. Compares attitudes of consumers in two different countries (Northern Ireland and Hong Kong)who share...

... hard technology. Cultural affinity and geographical proximity are the most important location factors for foreign direct investment. © MCB UP Limited 1992 Export Foreign investment Hong Kong Multinationals ...

...Peter J. McGoldrick; Sandy S.L. Ho The Hong Kong department store market offers an example of considerable success in repositioning by international retailers, most notably Japanese. Presents results from a comparative survey of the image and positioning of Mitsukoshi, Sogo and Marks & Spencer...

...T.S. Chan Compares the interrelationships between channel directness, channel intensity, and export performance among Singaporean and Hong Kong exporting firms. Findings suggest that a positive relationship exists between channel directness and export performance for both Singaporean and Hong Kong...

... and psychographic backgrounds. These could provide target markets and guidelines for attracting new customers. © MCB UP Limited 1991 Consumers Hong Kong Market segmentation Stockbroking Stock markets ...

...Eleanor Chan; Oliver H.M. Yau; Robert Chan The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences...

... as a fiduciary. This article therefore seeks to find out how CPA firms in Hong Kong perceive the concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics. Eighty successful personal interviews were conducted to collect the necessary data. Findings...

...Chow‐Hou Wee; Mable Chan An attempt is made to assess consumer sentiment in Hong Kong towards marketing by measuring consumer attitudes towards the four components of the marketing mix – product, price, advertising and retailing. The finding, showed that Hong Kong consumers had a slightly...

...Ho‐Fuk Lau; Oliver Hon‐Ming Yau Uses a product‐oriented approach to examine consumer outshopping patterns in a large and densely polulated city — Hong Kong. Concentrates on one popular consumer product, the camera, as an example, and looks at the possible effects of different product forms...