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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 782–819.
Published: 31 January 2025
... and customer-centric robotic services. Originality/value This inquiry explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations. Embodied cognition Temperature Robot Hotel Mind...
