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Keywords: House building
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Journal Articles
Broadening the Appeal of New Housing Product Portfolios:The Role of Segmentation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (7): 5–16.
Published: 01 July 1992
... the implications might be for the industry. © MCB UP Limited 1992 House building Market segmentation Marketing theory Portfolio planning Research ...
