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Keywords: Human brand
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2513–2543.
Published: 08 August 2023
...Paula Rodrigues; Ana Brochado; Ana Sousa; Ana Pinto Borges; Isabel Barbosa Purpose This study aims, first, to understand consumers’ perception of chefs as human brands (i.e. study one). Second, tests were run to assess the validity of a new conceptual model of the relationships between the factors...
