... personalities who happen to be famous with a certain audience. Autoethnography Celebrity Consumer appeal Experiential consumption Parasocial relationship Stardom Human brands For over a century, film and entertainment have presided among the world’s most successful industries (Elberse, 2013...

...Toni Eagar; Stephen Dann Purpose This paper explores the purposive use of the selfie in the construction of personal narratives that develop and support an individual’s human brand. Selfies were divided into archetypical clusters of “genres” that reflected the combined story told through Instagram...