...Johan Anselmsson; Niklas Bondesson; Frans Melin Purpose The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract...

... common method bias. Organizational culture Market orientation Human resource management Customer service management Organisational capabilities enable organisations to deliver superior customer value consistently (Narver et al., 2004). Hult and Ketchen (2000) identify four...

..., 1990 ; Narver and Slater, 1990) propose the following integrative working definition that encapsulates the essence of the construct. They state that: © Emerald Group Publishing Limited 2005 Learning Market orientation Innovation Human resource management Organizational performance...

... interactions. Specifically, the aims are to model the antecedents of marketing/HR interactions and thereafter assess the impact of the latter on marketing strategy implementation. © Emerald Group Publishing Limited 2004 Interface management Marketing strategy Human resource management Services...