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Keywords: Hygge
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Journal Articles
Value-dominant logic: organizational principles
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1245–1271.
Published: 12 April 2023
.../methodology/approach VDL considers value as rooted on axiology, actor-network theory, the hygge concept and is deployed through seven organizational principles deriving from the original eight VDL principles (Mahajan, 2017). Findings It is necessary to consider value in its polysemous meanings...
