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Keywords: Hypermarkets
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (4): 257–269.
Published: 01 April 1972
...J.F. Pickering Argues that hypermarkets in the UK may not yield net benefits, as the price savings claimed are unlikely, and the impact of hypermarkets on other parts of the retail system is also considered in the light of continental experience. Discusses the economic justification...
