.... These include well-known dictionary-based software packages such as linguistic inquiry and word count and DICTION and machine learning-based tools that have either been developed in-house or accessed as a service, such as IBM’s Watson suite. It is also fascinating to observe the wide range of settings in which...

...Linda W. Lee; Amir Dabirian; Ian P. McCarthy; Jan Kietzmann Purpose The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided...