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Keywords: IOS-enabled interactions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 95–130.
Published: 09 December 2025
... multiplicity positively affects conflicts and that these effects are moderated in different ways by IOS- and PSM-enabled interactions. IOS-enabled interactions attenuate the positive relationship between channel multiplicity and horizontal conflict, but strengthen the positive relationship between channel...
