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Keywords: Identification effect
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 765–792.
Published: 30 June 2026
... and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Negative mood Single (vs multiple) representative victim(s) Identification effect Charitable giving China Europe International Business School AG25SFC Cleveland State University...
Includes: Supplementary data
