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Keywords: Ideologies (philosophy)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 500–523.
Published: 01 May 2004
... is ineffective. A case study is used to demonstrate the need for an integrative multi‐paradigm approach to the management of quality as complexity increases. © Emerald Group Publishing Limited 2004 Quality management Quality management techniques Complexity theory Ideologies (philosophy...
