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Keywords: Image mining
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1858–1887.
Published: 08 August 2024
...- and image-mining techniques such as machine learning are used to measure the research variables and test the model by PLS-SEM. Findings The results indicate that affective engagement has a more significant impact on behavioural engagement than cognitive engagement for multidimensional actor engagement...
