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Keywords: Immediacy pandemic
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Journal Articles
European Journal of Marketing (2019) 53 (6): 1051–1072.
Published: 08 August 2018
...Mohammadali Zolfagharian; Atefeh Yazdanparast Purpose This paper aims to delve into the complexity and multiplicity of consumer experiences in relation to mobile and virtual technology, and provides a lived-experience account of the Consumer Immediacy Pandemic (CIP) and related consumer...

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