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Keywords: Impact of a pandemic on service businesses
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Journal Articles
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1679–1700.
Published: 05 May 2021
..., as displayed in Table 1 , there are very few studies in marketing, which discuss pandemics. Furthermore, these studies do not address the impact on different types of services. Our paper fills this glaring gap in the literature. COVID-19 Impact of a pandemic on service businesses Service customers...
