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Keywords: Implementation intentions
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2079–2105.
Published: 29 June 2020
... influence. This research extends existing literature explicating the deliberate influence of social norms. Design/methodology/approach Study 1 (N = 120) obtained causal evidence that forming an implementation intention (i.e. an if-then plan designed to automate action control) reduces peer...

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