Keywords: Importing
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Journal Articles
European Journal of Marketing (1988) 22 (10): 31–40.
Published: 01 October 1988
...Jürgen Reichel Importers make use of two strategies in seeking new suppliers: namely an incremental strategy and an evolutionary strategy. In using an incremental strategy the importers look for new suppliers in the existing buying region in which they are working, although in no way...

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