... Live streaming e-commerce Impulse buying Flow consciousness Return policy Post-purchase regret Post-purchase enjoyment Flow consciousness enhances engagement by shaping how consumers interpret impulsive purchases. When individuals recognize they were in a flow state, they tend to attribute...

... and cognition on consumer behaviour, as well as the sequential effects of emotions on cognition. To address these gaps, this study aims to develop a revised SOR model by incorporating Kahneman’s fast and slow thinking theory to investigate the impulse buying of affordable luxury fashion (ALF). Design...

...J. Lukas Thürmer; Maik Bieleke; Frank Wieber; Peter M. Gollwitzer Purpose This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer...

...Geetha Mohan; Bharadhwaj Sivakumaran; Piyush Sharma Purpose – This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse...

... experiences by adopting three experiential components (sensory, affective, and rational) with a view to uncovering the roles of antecedent (shopping motives) and consequence (impulse buying) of shopping experiences. Specifically, the study seeks to affirm the effects of shopping motives on shopping...