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Keywords: Impulse buying tendency
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Journal Articles
How mindfulness reduces BNPL usage and how that relates to overall well-being
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 325–359.
Published: 21 December 2022
... increasing consumers’ financial self-control and decreasing their impulse buying tendency. This study also obtains empirical evidence that greater BNPL usage is associated with lower subjective evaluations of consumers’ overall well-being by increasing their current money management stress and decreasing...
