Keywords: In‐store experience
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Journal Articles
European Journal of Marketing (2013) 47 (5-6): 693–714.
Published: 24 May 2013
... at: sjyoon@kgu.ac.kr © Emerald Group Publishing Limited 2013 In‐store experience Shopping motivation Store atmospherics Impulse buying Store ambience Recently, consumers have been undergoing a major transformation from passive buyers to active enhancers or creators of new consumption...

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