Keywords: Incentives
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Journal Articles
European Journal of Marketing (2022) 56 (1): 283–317.
Published: 20 December 2021
...Ernan Haruvy; Peter Popkowski Leszczyc Purpose The purpose of this study is to determine how self-driven (intrinsic motivators) and monetary incentives (extrinsic motivators) are mediated by an effort to affect fundraising outcomes. This integration sheds light on crowding out between the two...
Journal Articles
European Journal of Marketing (1988) 22 (10): 41–55.
Published: 01 October 1988
...Daniel Sullivan; Alan Bauerschmidt This article identifies a comprehensive set of factors that cluster the beliefs of European forest products managers about the importance of incentives to export. Each of the identified factors has received some attention in the theoretical literature concerning...
Journal Articles
European Journal of Marketing (1987) 21 (9): 10–20.
Published: 01 September 1987
...Anne Hampton This paper examines the growth of the UK incentive travel market, giving special consideration to its use in the motivation of staff in marketing functions. Incentive travel is the use of travel in a motivational programme to create an environment that encourages self‐motivation...
Journal Articles
European Journal of Marketing (1986) 20 (6): 36–51.
Published: 01 June 1986
...Andrew Napier Aims to discuss incentive schemes within sales management circles and illustrates effects on sales staff. Believes that there is a belief among writers that the ‘carrot and stick’ method prevails within the selling/marketing fraternity, but purports to show that sales people...

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