... consumer connections while highlighting when these efforts might not work. Social implications Intersectional and inclusive advertisements featuring people with disabilities can be a small, albeit important, step toward normalizing disability in the marketplace. Originality/value To the best...

...-cultural forces. The author team then equally coauthored a follow-up piece focused on impact, whereby they called for expanding the conceptualization of inclusive advertising, outlining three elements in the Inclusive Advertising Spectrum – representation, storytelling and impact and further conceptualized...