...Bernard Dubois; Patrick Duquesne Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators...

...Michael Jay Polonsky; Denise G. Jarratt Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according...