...Sanjaya S. Gaur; Hari Vasudevan; Ajai S. Gaur Purpose This paper sets out to investigate the link between market orientation and manufacturing performance for small and medium enterprises in India. Design/methodology/approach The paper collected the data for this research through intensive...

... of environmental uncertainty; and the use of collaborative communication strategy. Design/methodology/approach The hypotheses are tested through a sample survey among 101 channel partners of mobile service providers in a state in India. Findings The results indicate the moderating variables act as quasi...

... implications are discussed. © Emerald Group Publishing Limited 2004 India Consumer behaviour Processed foods Food products Changing trade and economic policies, rising consumer incomes, and rapid urbanization in third world countries have broadened the scope of food marketing to world...

...‐technology products in India. The marketing task environment associated with high‐technology products being highly dynamic and unpredictable, the attendant channel management functions become extremely challenging. The paper presents a conceptual model for managing the distribution channels operating...

... differences, and advanced media technology. A review of the literature suggests a need for comparative analysis of advertising practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross‐cultural similarities and differences in the visual appeal...

...P. Rajan Varadarajan; P.N. Thirunarayana A survey of consumer attitudes towards marketing practices,consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results...

... level of industrial development key; China, with its unique place as a dominantly agrarian country, is discussed even though little is known of its distribution structure and policy. Further explores developments in Third World countries and these are named: Mexico, Tunisia and India. Concludes...