... of individual consumer habits, they are considered key market segmentation criteria. Raquel Chocarro Eguaras can be contacted at: raquel.chocarro@unavarra.es © Emerald Group Publishing Limited 2012 Cluster analysis Cognition Individual perception Wines Multinomial logit model Knowledge...

... © Emerald Group Publishing Limited 2012 Corporate branding Employee stereotyping Ageism Symbolism Stereotyping Age groups Employees Individual perception Employees can influence the associations a customer makes with a corporate brand not only by what they do and how they do...

... Emerald Group Publishing Limited 2011 Marketing communications Festivals Advertising media Consumers Individual perception Australia Given that marketing communications relies on both senders and receivers being involved in the process of communication, it was important to include...

... price. © Emerald Group Publishing Limited 2004 Pricing policy Individual perception Consumer behaviour Memory There is an important literature dealing with the perception of prices. Much research has been devoted to the analysis of determining factors in the perception of prices...