...). These more intense attention and learning processes could result in more attributes being perceived. Cluster analysis Cognition Individual perception Wines Multinomial logit model Knowledge and implication The categorization theory tells us that people have a natural tendency to sort...

... stereotyping Ageism Symbolism Stereotyping Age groups Employees Individual perception Employees can influence the associations a customer makes with a corporate brand not only by what they do and how they do it, but by how they appear to the customer. Apparel retailer Abercrombie and Fitch recruit...

... Marketing communications Festivals Advertising media Consumers Individual perception Australia RQ1. How do special event organisers approach marketing communications? RQ2. Do consumers consider the information they receive about special events, and the way they receive...

... price. © Emerald Group Publishing Limited 2004 Pricing policy Individual perception Consumer behaviour Memory There is an important literature dealing with the perception of prices. Much research has been devoted to the analysis of determining factors in the perception of prices...