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Keywords: Induction of emotion
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Journal Articles
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study
Available to PurchaseAndré Luiz Damião de Paula, Marina Lourenção, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 202–225.
Published: 28 October 2022
... and comprehensible implications from marketing practices to improve visual attention to ads. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Eye-tracking Electroencephalogram Electrical conductance sensor Induction of emotion Visual attention Emotions...
