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Keywords: Industrial engineering
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Journal Articles
International Industrial Marketing into Eastern Europe
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (3): 139–164.
Published: 01 March 1980
...; this is considered to be particularly relevant since British firms may have to be more willing to engage in this type of business activity if they wish to remain in the East European market place. © MCB UP Limited 1980 Industrial marketing Eastern Europe International standards Engineering Industrial...
