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Keywords: Industrial products
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (7): 5–20.
Published: 01 July 1986
... planning which integrates the different agents of: supplier‐customer interaction; management of portfolios of relationships; and different levels of management perspective characterizing marketing and purchasing of industrial products and services. Concludes by stating that the multi‐functional and inter...
