... Limited 1996 Industrial selling Job satisfaction Performance Salesforce Turkey The area of job attitudes (e.g. role conflict, role ambiguity, job satisfaction and sales performance) has recently received considerable attention from researchers (Brown and Peterson, 1993; 1994; Jaworski...

...Thomas R. Wotruba Highlights two major directions in the character of the personal selling function — the first is the increasing professional nature of industrial selling, the second is growing managerial orientation within selling. Notes the selling process is evolving and broadening in ways...