Keywords: Industrial sociology
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Journal Articles

Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing

John Newall
Journal: European Journal of Marketing
European Journal of Marketing (1977) 11 (3): 166–211.
https://doi.org/10.1108/EUM0000000005008
Published: 01 March 1977
.... VII, November 1970, pp. 450-7. Industrial sociology Risk management Industrial marketing Communications Consumer behaviour © MCB UP Limited 1977 ...
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