... to coincidences in a marketing context, the understanding of how brand communication strategies persuade consumers through information processing and the NFC literature. Davide Christian Orazi is the corresponding author and can be contacted at: davide.orazi@monash.edu 20 09 2022 20 06 2023...

... perceptions; adds to the existing stereotype threat literature by investigating the effect of a stereotype threat on systematic versus heuristic information processing; and advances the stress and coping literature by suggesting that consumers adopting a reappraisal strategy cope better with a stereotype...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Authentic pride Hubristic pride Emotion Cognitive resources Advertising Indulgence Marketing Decision-making Consumer behavior Cognition Information processing Buyer behaviour Pride, an emotional...

... rights only Consumer behavior Perception Information processing Retail marketing Unit pricing JSPS KAKENHI JP15K02723 Unit pricing is commonly used in consumer grocery markets. Consumers often use this unit price information to make intra-brand comparisons and to assess...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Ethics Branding Conjoint analysis Fairtrade Dual-process theory Information processing Consumer behaviour The research finds that the Fairtrade logo and a fictional ethical dummy logo both have substantial...

... protection Pricing Information processing Grocery Retail marketing Unit pricing refers to the display of an item’s price per unit measure (e.g. per 100 g or per ounce) in addition to the item’s retail price. There is long recognition that unit pricing can represent an advancement for consumerism...

... research in this under-researched area of franchising inquiry. © Emerald Group Publishing Limited 2014 Gender Satisfaction Conflict Trust Information Processing Franchising The economic and social contribution of franchising in many world economies has been widely reported...

... use of compensatory‐type processes throughout their choice sets. Results suggest that individual preferences interact with characteristics of the choice sets to instigate changes in information processing. It also appears that complete strategies are seldom used. Finally, respondents' knowledge about...

... on managing brand knowledge structures as a way for improving brand image. © Emerald Group Publishing Limited 2012 Integrated marketing communications Consistency Brand knowledge Brand familiarity Information processing Brand awareness During the last decade, the concept of integrated...

... this advertising strategy, increasing the audience’s attention and improving purchase intentions. © MCB UP Limited 2003 Effectiveness Consumer behaviour Modelling Information processing Spain Advertising Creating and producing effective advertising is one of the main aims pursued...